millstone web site
 
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Role:
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Lead Designer
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Project Type:
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B2C consumer web site with ecommerce
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Launch Date:
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Fall 2001
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Description:
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Millstone.com was designed to develop brand awareness, recognition, trust and loyalty by using the web to reach and communicate with "Brand Switchers" and "Gourmet Loyals."
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URL:
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millstone.com
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millstone eNewsletter
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Role:
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Lead Designer and Design Director
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Project Type:
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B2C monthly consumer eNewsletter
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Launch Date:
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Fall 2001
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Description:
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This ongoing, monthly eNewsletter offers exclusive recipes from famous chefs and pairs them with complimenting Millstone coffees. Subscribers also receive special Millstone offers and mouth-watering recipes.
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"what's your blend" survey kiosk
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Role:
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Lead Designer and Design Director
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Project Type:
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Kiosk
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Launch Date:
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Summer 2002
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Description:
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This kiosk was designed and developed to be used at Millstone events nationwide. Consumers answered several taste-based questions; based on their answers, the kisok made coffee blend recommendations.
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