 
|
Role: | Lead Designer | |
| Project Type: | B2C consumer website | ||
| Launch Date: | Summer 2001 | ||
| Description: | Kikkoman-usa was designed to target the North American consumer group. It is a three-in-one site that offers a unique brand identity and content for each of the three audiences: Home Cooks, Foodservice Professionals and Food Manufacturers. | ||
| URL: | kikkoman-usa.com |
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Role: | Lead Designer and Design Director | |
| Project Type: | B2B promotional web site | ||
| Launch Date: | Winter 2004 | ||
| Description: | This mini site designed as part of a marketing plan to position Kikkoman as the source for Asian inspired food ideas in foodservice industry and encourage operators to use Kikkoman products in multiple applications. | ||
| URL: | AsianMadeEasy.com |
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Role: | Lead Designer and Design Director | |
| Project Type: | B2C promotional consumer web site | ||
| Launch Date: | Spring 2004 | ||
| Description: | The Goal for this mini site was to educate consumers on the versatility of Kikkoman's teriyaki product line by defining usage occasions and flavor profiles for each variety and to increase the sales of this product line during the grilling season. Site was created inconjuction with "Respect the Food" campaign. |
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Role: | Lead Designer and Design Director | |
| Project Type: | B2C monthly consumer enewsletter | ||
| Launch Date: | Summer 2002 | ||
| Description: | This ongoing, monthly eNewsletter was designed and published to give exclusive recipes, health and entertaining tips, product information and upcoming events to its receivers. |
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Role: | Design Director | |
| Project Type: | B2C consumer web site | ||
| Launch Date: | Winter 2003 | ||
| Description: | This site designed to create Kikkoman's first online new product launch. Goal was to create an excitement around this new product line and educate audiance about health benefits of soy. | ||
| URL: | PearlSoyMilk.com |
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Role: | Design Director | |
| Project Type: | B2C consumer downloadable media | ||
| Launch Date: | Spring 2005 | ||
| Description: | These downloadable media elements designed and developoed to increase brand awareness and increase brand loyalty |